Privacy

Live Bus Times is built to need as little of your data as possible. There are no accounts, no sign-in and nothing to hand over — here's exactly what does and doesn't happen when you use the site.

What we don't collect

• No accounts, passwords or profiles — the site works without signing in.
• No personal details are asked for anywhere on the site.
• Saved stops and routes (the ★ button) live in your browser's local storage on your device. They never reach our servers and disappear if you clear your browser data.
• We don't collect personal details in order to sell them on. Our advertising partners do use cookie data for interest-based advertising — see advertising below.

Analytics

To understand which pages, searches and features are useful, the site uses two standard analytics tools:

• Google Analytics — measures page views, search terms typed into the site search, and general usage (approximate location by city, device type, browser). It sets cookies (e.g. _ga) to tell returning visitors apart. See Google's privacy policy; you can opt out with the Google Analytics opt-out browser add-on.
• Microsoft Clarity — records anonymised heat-maps and session replays (where people click and scroll) so we can fix confusing pages. Clarity masks typed text by default. See Microsoft's privacy statement.

Both tools receive your IP address as part of how the web works, but we don't see or store raw IP addresses ourselves. If you use an ad-blocker or tracking protection that blocks these scripts, the whole site still works normally.

Advertising

Live Bus Times is free to use and is paid for by advertising. Our adverts are managed by Mediavine, who sell and serve them through a list of advertising partners on our behalf. If you're in the UK or EU you'll be asked for your consent before any personalised advertising is shown, and you can change that choice at any time from the privacy settings in the consent banner. Declining doesn't break anything — you'll see non-personalised adverts instead.

Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a "device") by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, "Tags") may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser's cache. The "help" feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser's cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

• IP Address
• Operating System type
• Operating System version
• Device Type
• Language of the website
• Web browser type
• Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor's referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance's AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.

Your location

• Near me — the find stops near you page asks your browser for your location, only after you grant permission. Your coordinates are used to answer that one request (which stops are within about a kilometre) and are not stored.
• Postcode search — full postcodes you search are geocoded through postcodes.io, a free open-data service. The postcode is the only thing sent, and we don't store it.

Hosting & server logs

The site runs on Cloudflare's network. Like virtually every website, standard technical logs (IP address, requested page, browser type) exist briefly for security and performance — see Cloudflare's privacy policy. Live departure data is fetched from official sources (the DfT Bus Open Data Service, Transport for London and operators' feeds) by our servers — your identity is never part of those requests.

Cookies

The site sets analytics cookies as described above, and our advertising partners set cookies as described under advertising. Favourites use local storage, not cookies.

Questions or requests

If you'd like anything explained, or want to exercise your data rights under UK GDPR, email hello@livebustimes.co.uk.

Last updated 17 September 2026. See also: about this site and where the data comes from.